Does your
brand need

a Narrative Designer?
a Creative Strategist?
a Behavioral Scientist?
and Positive Technologist?

As a Media Psychologist, I can help. As a Media Psychologist, I can help.

Explore the contextual human mind with me.

Traverse positive media psychology-themed topics, including cyberpsychology, the psychology of image, the psychology of social media, narrative psychology, political psychology, and more. The history of psychology, philosophical ideas, and other mind-body-technology inspired posts are also published from time to time.


I optimize the
across your brand’s technology, content, design, and data.

for Brand Storytellers & Content Designers (like YOU!)

These visual-centric, media psychology-inspired topics will be noteworthy and insightful to those interested in aesthetic media and narrative design.
Brand Storytelling at Airbnb by media psychologist Mayra Ruiz-McPherson
Brand Storytelling at Airbnb

The Airbnb experience is not only a largely digital one from start to finish, but it’s also an end-to-end exercise in exuberant visual storytelling.

See the slides See the slides
The Rise of the Infographic: An Exploration Into Data Visualization’s Evolution Since the 19th Century
The Rise of the Infographic

Experience the iterative rise of one of today’s most coveted, visual communications tools: the infographic. See how this compact form of visual storytelling tells a complex story in a single picture.

See the slides See the slides

Let’s maximize your mediated technology and storytelling investments to enhance your brand’s human-centeredness.

Together, we’ll leverage relevant aspects of behavioral science and positive psychology across your transmedia narratives to create empathic connections and elicit authentic exchanges with those who seek to (better) experience your brand.

My training in media psychology, combined with my extensive marketing communications, brand development, and advertising/product design background spanning more than 20 years, is a strong advantage for stakeholders wanting to leverage positive media psychology practices to:

  • develop transmedia-centric narratives
  • establish authentic brand connections
  • enrich brand journalism and storytelling
  • build persuasive concepts from scratch
  • positively design digital products
Learn more Learn more
Mediated technology design initiatives I can direct or support:
  • Behavior Design
  • Art Direction
  • Visual Storytelling
  • Ideation + Storyboarding
  • Product Design + Roadmapping
Facets of brand psychology I can help you implement include:
  • Audience Engagement
  • Transmedia Storytelling
  • Semiotic + Narrative Analysis
  • Multichannel Strategies
  • Integration + Accountability
  • PhD, Media Psychology
    Fielding Graduate University | began January 2020
  • MA, Media Psychology
    Fielding Graduate University | 2019
  • MFA, Illustration
    Academy of Art University | graduation 2021
  • BS, Business Administration
    Strayer University | 2017