Hello, I’m Mayra.

I’m a Creative Strategist,
Behavioral Scientist,
Narrative Designer,
and Positive Technologist
for Human-Centered Brands.

💎

I help brands thrive at the intersection of technology, content & design, data, and the

HUMAN EXPERIENCE

✊

Let’s maximize your mediated technology investments and humanistic focal points.

Together, we’ll leverage relevant aspects of behavioral science and positive psychology across your transmedia narratives to create empathic connections and elicit authentic exchanges with those who seek to (better) experience your brand.

My training in media psychology, combined with my extensive marketing communications, brand development, and advertising/product design background spanning more than 20 years, is a strong advantage for stakeholders wanting to leverage positive media psychology practices to:

  • develop transmedia-centric narratives
  • establish authentic brand connections
  • enrich brand journalism and storytelling
  • build persuasive concepts from scratch
  • positively design digital products
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Mediated technology design initiatives I can direct or support:
  • Behavior Design
  • Art Direction
  • Visual Storytelling
  • Ideation + Storyboarding
  • Product Design + Roadmapping
Facets of brand psychology I can help you implement include:
  • Audience Engagement
  • Transmedia Storytelling
  • Semiotic + Narrative Analysis
  • Multichannel Strategies
  • Integration + Accountability
Education
  • PhD, Media Psychology
    Fielding Graduate University | began January 2020
  • MA, Media Psychology
    Fielding Graduate University | 2019
  • MFA, Illustration
    Academy of Art University | graduation 2021
  • BS, Business Administration
    Strayer University | 2017