Mayra Ruiz-McPherson | Media Psychologist & Creative Strategist
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Creative Strategist & Media Psychologist Mayra Ruiz-McPherson
Creative living by Mayra Ruiz-McPherson
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My name is Mayra Ruiz-McPherson.

As a Creative with 23 years in marketing, media design, and brand communications, I journal about my life and interests in visual arts, self-publishing, media psychology, and more!

  • For Creatives and design enthusiasts who may be interested, I'm in the process of launching a new, visual content-based magazine this year. This post shares my latest progress as well as a few thoughts about the magazine design and publication production experience....

  • How different do you want your brand to be? How serious are you about differentiating your brand from your competitors? Read this for some marketing differentiation thoughts inspired by the artist, Henri Matisse...

  • In this post, I share 3 practical tips you can start RIGHT NOW to help zest up your marketing copy. My tips can gradually improve content flow and infuse more vitality to awaken your brand's important messaging....

8 things to know about me


I’m a longtime hybrid designer, visual artist, and creative strategist with immersive experience in all aspects of advertising and interactive design. 23 years thus far and counting.

Product and publication design are two of my favorite design endeavors. My notebooks are covered with application design screens, prototype sketches, and layouts for both print and digital publications.

I’m always taking photos, sketching out ideas, and otherwise working hard to emphasize the aesthetic aspects of client narratives, as well as my own.

I’m a double-masters graduate student concurrently working towards my MFA in Illustration with the Academy of Art University as well as my MA in Media Psychology via Fielding University.

As an artist and creative director, I obsess over big picture visual strategy down to the last font face and pixel.

I recently discovered oil painting and fell in love with the medium. Thick globs of paint brushes on my canvas just make me happy.

In between client work and graduate study, I’ve been quietly working on a number of self publishing projects; the first of which I hope to launch in 2019.

I’ve always enjoyed teaching and seek to become an instructor for university students and working adults upon the completion of my MA and MFA.

Creative strategist, illustrator, and media psychologist Mayra Ruiz-McPherson
Creative strategist, illustrator, and media psychologist Mayra Ruiz-McPherson
Creative strategist, illustrator, and media psychologist Mayra Ruiz-McPherson
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creative copywriting

My creativity extends toΒ content writing and message development, which I also infuse with fresh, innovative expression to intrigue minds, delight hearts, and inspire action.

I write content that:

  • resonates and creates impact;
  • informs a reader about a detailed process;
  • expresses a specific point of view;
  • or introduces an unexpected adventure!

let’s work together

Let’s partner to refresh your brand’s positioning, its visual storytelling,Β and creative strategies.

I’m a versatile, seasoned Strategist and Creative with extensive multichannel marketing and senior-level digital strategy experience.

The benefit? All my output on your behalf will tightly align with your integrative communications, marketing strategies, and visual branding.