hello, i’m mayra.

I’m a multidisciplinary strategist crafting experiences, visual content, and differentiated narratives for human-centered brands.

close to 25 years.
I’ve been building digital products, designing for visual brands, and creating content for over two decades. No matter the channel or device, marketing vertical, or size of budget.

I freelance as an independent strategist, marketing consultant, and creative director working side by side with stakeholders to ideate, conceive, and deploy brand-differentiated ideas for products and service offerings.

Mediated Technology Design
  • Behavior Design
  • Art Direction
  • Visual Storytelling
  • Ideation + Storyboarding
  • Product Design + Roadmapping
Brand Psychology
  • Audience Engagement
  • Transmedia Storytelling
  • Semiotic + Narrative Analysis
  • Multichannel Strategies
  • Integration + Accountability

My media-centric consulting practice delivers visual solutions and narrative strategies for technology-focused, creative brands seeking immersive, multichannel impact.

Learn more about my media psychology practice and what I do Learn more about my media psychology practice and what I do

ruiz mcpherson | media

Multidisciplinary to the hilt.

  • PhD, Media Psychology | Fielding Graduate University | begins January 2020
  • MA, Media Psychology | Fielding Graduate University | 2019
  • MFA, Illustration | Academy of Art University | graduation 2021
  • BS, Business Administration | Strayer University | 2017