Audience Engagement Considerations for Behance

Adobe’s Creative Community

Audience Engagement, Experience Design, User Personas

by Mayra Ruiz-McPherson, MA, MFA (August 2019)


While Adobe’s Behance platform seeks to “remove the barriers between talent & opportunity” (Behance, n.d.), I posit there are a number of available considerations for the brand to further refine and extend its existing audience engagement.

The concepts, ideas, and persona research I’ve shared on these slides, which I developed in August 2019, propose Behance UX teams consider:

  • (a) tailoring platform-specific content, and
  • (b) supporting features towards two brand new user personas that branch out from the currently-existing, one-size-doesn’t-fit-all “Creatives” user group.

While entirely hypothetical, these executive summary presentation slides demonstrate my audience development and user experience (UX) thought processes inspired by Behance, an Adobe Creative Community.

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Mayra Ruiz-McPherson

Mayra Ruiz-McPherson, MA, MFA

Media Psychologist,
Behavioral Scientist,
Creative Strategist,
Narrative Designer,
and Positive Technologist
for Human-Centered Brands.

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