Audience Engagement Considerations for Behance

Adobe’s Creative Community

Audience Engagement, Experience Design, User Personas

by Mayra Ruiz-McPherson, MA, MFA (August 2019)


Overview

While Adobe’s Behance platform seeks to “remove the barriers between talent & opportunity” (Behance, n.d.), I posit there are a number of available considerations for the brand to further refine and extend its existing audience engagement.

The concepts, ideas, and persona research I’ve shared on these slides, which I developed in August 2019, propose Behance UX teams consider:

  • (a) tailoring platform-specific content, and
  • (b) supporting features towards two brand new user personas that branch out from the currently-existing, one-size-doesn’t-fit-all “Creatives” user group.

While entirely hypothetical, these executive summary presentation slides demonstrate my audience development and user experience (UX) thought processes inspired by Behance, an Adobe Creative Community.

Have questions? Comments?
Please let me know via mayra@ruizmcpherson.com.

Mayra Ruiz-McPherson

Mayra Ruiz-McPherson, MA, MFA

Creative Strategist,
Behavioral Scientist,
Narrative Designer,
and Positive Technologist
for Human-Centered Brands.

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