Mayra Ruiz-McPherson | Just My Thoughts
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Just My Thoughts

Enjoy my eclectic mix of multidisciplinary & personalized writings.

Here, I journal about all kinds of topics. Primarily design, illustration, writing-focused, or creativity-themed subjects. However, you’ll also find content related to my consulting or academic works peppered throughout. Occasional self-publishing endeavors and personal reflections get included from time to time as well.

Ask a question or leave a commentΒ onΒ my posts and I’ll respond if it’s legitimate and not spam.
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Learning to draw the human figure FROM THE INSIDE (including skeletal and muscle regions etc) is a challenge for me but nevertheless, it's part of my Illustration MFA and I have to learn it. Like it or not....

The question of how often your UI/UX should change is a good one to ask. Someone on Quora recently asked how often UI/UX changes and it made me think about my own UI/UX project experiences where clients have often asked the same question. The reality is this:...

This is the focus of my masters thesis: The Pervasiveness of Visual Media Online Today At least, that's the short working title for the time being. This final paper, which explicitly covers the reasons behind the rise and now-explosive growth of visual media online, is required for my...

Many cubicles and eons ago, I applied for a marketing job with a small trade association. Initially, I remember being very excited when I first learned I'd been selected for the position. But over time, my excitement quickly faded. Read this post to learn why....

This post, the second in a series of writings focused on the growing discipline of neuromarketing, shares several of my real-world marketing experiences that help put me on my brain-marketing and media psychology path....

What is neuromarketing? An easy enough question but surprisingly, there are varying answers depending on what you read. I myself don't purport to know "the best" definition of the neuromarketing term. However, if you're interested, like me, in delving deeper into a niche form of specialized marketing, one...

For Creatives and design enthusiasts who may be interested, I'm in the process of launching a new, illustrated ezine (launch is TBD). This post shares some of my progress as well as a few thoughts about designing and producing an ezine thus far....

Illustration has survived massive technological and cultural changes. Today, it is still a thriving business. Why do you think people still need illustration? This was a recent question posed in one of my AAU graduate courses. The post below represents my answer, expanded slightly from my original contribution...