Brand Storytelling at Airbnb

Transmedia Storytelling, Cyberpsychology, Image Psychology

by Mayra Ruiz-McPherson, MA, MFA (2018)


Overview

These 20 slides encompass the breadth of visual storytelling Airbnb — an American online marketplace for homestay lodgings and tourism experiences — undertakes in creating an end-to-end, aesthetic-story experience across its digital touchpoints.

Have questions? Comments?
Please let me know via mayra@ruizmcpherson.com.

Mayra Ruiz-McPherson

Mayra Ruiz-McPherson, MA, MFA

Creative Strategist,
Behavioral Scientist,
Narrative Designer,
and Positive Technologist
for Human-Centered Brands.

– – – – – – – – – – – – – – – – – – – – –
contact
mayraruizmcpherson.com (personal site)
mrmillustration.com (passion projects)
m: 703.798.2619
e: mayra@ruizmcpherson.com
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