Building a Media-Activity Analysis Tool for Twitter |
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Building a Media-Activity Analysis Tool for Twitter

Building a Media-Activity Analysis Tool for Twitter

With my Twitter Developer application now officially approved, I’m one step closer toward building a media-activity analysis tool using Twitter’s API.

I’ve named this forthcoming tool Vistorylizer; a moniker that meshes the term “visual storytelling” with a metrics-measurement “analyzer” label. Because that’s what Vistorylizer sets out to do; by leveraging the Twitter API, Vistorylizer scans a public Twitter account’s media activity to determine patterns and relevant media-sharing data. This, in turn, helps identify the visual storytelling activities taking place in near real-time.

Vistorylizer and its media-activity analysis capabilities for use exclusively on Twitter will (hopefully) launch this year, although I don’t have a definitive launch date as of yet.

What does media-activity analysis mean or do?

As the term ‘media-activity analysis’ implies, media activity (specific to Twitter) is analyzed by a set of configured criteria made possible through Vistorylizer‘s integration of Twitter’s API.

It’s notable to point out that Vistorylizer analyzes media activity only on Twitter, which means that the data it analyzes is limited to whatever Twitter itself defines as media and media-related activity.

Why build exclusively for Twitter?

It made sense to integrate Vistorylizer with Twitter’s platform for a variety of reasons, including:

  • Twitter is conducive to global conversations in real-time
  • global conversations, in turn, facilitate the propagation of media as an integral part of network communications
  • the Twitter API is both media-friendly, accessible, and configurable enough to meet my vision for media-search criteria

Who cares about media-activity analysis?

Well, as a media and cyberpsychologist myself, I do! 🙂

That means I:

  • … concern myself with matters pertaining to media, including media construction, media interactions, and media distribution;
  • … care about how media is produced, consumed, and shared across mediated technologies; and
  • … am interested in semiotics (the study of signs and symbols and their use or interpretation) and how they’re used in visual storytelling

The media research possibilities with a tool like Vistorylizer are exciting and will help me and others with similar media activity interests explore how media (on Twitter) is being produced, interacted with, and shared in near real-time.

I can’t wait to share Vistorylizer with you once it’s launched.

Stay tuned.

~ Mayra

Photo credit: ©Mayra Ruiz-McPherson

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