Multidisciplinary strategist
for human-centered brands.

Hello, I’m Mayra.

Professional experience summary for Mayra Ruiz-McPherson
close to 25 years.
I’ve been building digital products and creating storytelling strategies for aesthetic-orientated brands for more than two decades.

I work with stakeholders to ideate, conceive, and deploy brand-differentiated ideas and narratives that move hearts, influence minds, and inspire action.

Mediated Technology Design
  • Behavior Design
  • Art Direction
  • Visual Storytelling
  • Ideation + Storyboarding
  • Product Design + Roadmapping
Brand Psychology
  • Audience Engagement
  • Transmedia Storytelling
  • Semiotic + Narrative Analysis
  • Multichannel Strategies
  • Integration + Accountability
  • PhD, Media Psychology
    Fielding Graduate University | began January 2020
  • MA, Media Psychology
    Fielding Graduate University | 2019
  • MFA, Illustration
    Academy of Art University | graduation 2021
  • BS, Business Administration
    Strayer University | 2017