hello, i’m mayra.

I’m a multidisciplinary strategist crafting experiences, visual content, and differentiated narratives for human-centered brands.

close to 25 years.
I’ve been building digital products, designing for visual brands, and creating content for over two decades.

As a strategist, marketing consultant, and creative director, I work side by side with stakeholders to ideate, conceive, and deploy brand-differentiated ideas for products and service offerings.

Mediated Technology Design
  • Behavior Design
  • Art Direction
  • Visual Storytelling
  • Ideation + Storyboarding
  • Product Design + Roadmapping
Brand Psychology
  • Audience Engagement
  • Transmedia Storytelling
  • Semiotic + Narrative Analysis
  • Multichannel Strategies
  • Integration + Accountability

Content Designer + Art Director

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My past design experiences include:

Experience Design

As senior experience designer, I’ve led experience design teams domestically and offshore for a multitude of B2B and B2C projects. In so doing, I’ve successfully developed concepts, prototypes, and seamless, high-utility interfaces for mobile and desktop apps that inspire customer interaction.

Content Design

My content design expertise creates informative, entertaining experiences for customers to enjoy and engage with while supporting the brand’s identity and overall experience across designated platforms and channels.

Product Design

My experience with product design includes ideating and defining the vision for a new product, revamping an existing product’s roadmap, and just about everything in between, including regular maintainance releases and upgrades to complete product overhauls.

Advertising Design

Designing for promotions, campaigns, events, and brand identities is how my marketing design career first began in the mid 90s. As such, I have years of experience creating original, fresh designs and crafting aesthetic appeal for content, ideas, and messaging.

Multidisciplinary to the hilt.

  • PhD, Media Psychology | Fielding Graduate University | begins January 2020
  • MA, Media Psychology | Fielding Graduate University | 2019
  • MFA, Illustration | Academy of Art University | graduation 2021
  • BS, Business Administration | Strayer University | 2017