Hi. I’m Mayra Ruiz-McPherson and I’m a media psychologist, positive technologist, behavioral scientist, creative strategist, and content writer helping brands genuinely connect with customers end users target audiences fellow humans.
For nearly 25 years, I was a senior (digital) marketing strategist, content and product designer, and brand communicator.
While serving those roles, I pretty much did just about everything and anything you can think of under the omnichannel marketing, interactive advertising, and content designing sun.
By 2017, however, the marketing climate was dramatically changing, and so was I. In short, I longed for entirely new mountains to conquer.
As you now read this (September 2020 at the time of this writing), I’m actively pursuing my doctorate in Media Psychology (and working to complete a concurrent MFA in Illustration). I also successfully completed my Master’s in Media Psychology in 2019.
The intensity of my academic focus over the past several years, along with my extensive background in marketing, communications, and brand design, has given me a new direction and focus.
- Media psychology
These days, the implementation and design of positive (media) technologies, the heightening of human-centered experiences, and differentiation through narrative psychology and visual storytelling are my new areas of focus and specialty.
On the surface, my interest in illustration (and corresponding MFA) may appear to be odd choice. Yet my entire career was built on strong graphic design roots. Presently, my illustration pursuits further expand my design capabilities, not just for supporting client work but also for my own self-publishing projects.
In recent years, and as an Independent, US taxpayer, and global citizen, it’s been nearly impossible not to notice the pervasive toll and socio-political implications of automation, media manipulation, and disinformation. I find myself wanting to get involved and help protect society from the ill effects of such things but haven’t yet defined what’s realistic given my academic load. Perhaps in the future, I’ll throw my hat into this ring to volunteer, author content, or more. I share here only because it’s an area of interest and if my media psychology and positive technology knowledge can help combat these societal ills to any degree, it’s something I’d likely consider at some point.
Last but hardly least, I aspire to pass on much of what I’ve learned, across multiple disciplines, by way of teaching (perhaps as an adjunct) at the university level.
As a result of the above:
- Consulting practice transition
I transitioned my consulting practice at the onset of 2020 to focus more on media psychology (rather than digital strategy) subjects. Media psychology is an important but broad specialization and includes numerous, more niche areas of concentration, including social media psychology, cyberpsychology, and more.
- Illustration website
I’ve launched my illustration, visual art, and design-focused website, which provides me with a creative outlet as well as some attracts interesting project work, from time to time.
- Inspired writings
I aspire to assemble much of my writings about media psychology and mediated technology-related topics into various self-published endeavors for debut by 2021. Stay tuned.
- Remote/adjunct teaching opportunities
I’m open to remote instructional opportunities in the various areas of marketing, psychology, communications, and design and see myself in some kind of virtual teaching capacity over the coming year or two.
No matter how many passions and interests I may pursue, I’m always open to learning about new opportunities.
If you’re a recruiter, potential employer or client and would like to pitch an opportunity, I strongly encourage you to reach out and contact me to share your details.
Thank you for reading,
Mayra Ruiz-McPherson, MA, MFA
and Positive Technologist
for Human-Centered Brands.
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