media psychology practice

Improve influence, advocate causes, and share ideas by leveraging the power of media psychology.

about media psychology
Brand psychology is a concentrated area of media psychology.

Where brand psychology is applicable to the marketing of products, services, and ideas, media psychology more broadly applies the psychology of human behavior and emotion toward both media and technological impact.

Difference

Unlike traditional or even digital marketing, which tend to heavily focus on process and tactics, media psychology seeks to strongly include — rather than isolate — the human experience.

How

Media psychology examines how cognition, emotion, and instinct can influence human responses to different media stimuli and alter technological impact.