Mayra Ruiz-McPherson | Strategist
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Strategist

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i am a senior digital strategist.

THIS MEANS I CRAFT MULTICHANNEL STRATEGY & VISUAL COMMUNICATIONS SOLUTIONS FOR BUSINESS OWNERS & BRANDS.

I work with select clients seeking to not just singularly optimize various aspects of their digital, but who desire to holistically transform the totality of their digital innovation across marketing platforms and advertising processes.

While I”ve worked on almost all aspects of integrative digital strategy, the key areas I choose to add the most value include:

SOCIAL MEDIA STRATEGY & MARKETING

I work with brands in need of strategy, marketing innovation, and campaign support across their social channels.

CREATIVE BRANDING & VISUAL STORYTELLING

Visual storytelling brings your brand narratives to life. A brand-aligned, creatively-crafted visual story can inform, entertain, and inspire action.

CONTENT DEVELOPMENT & COPYWRITING

I’m a long time communicator with extensive brand management experience. This combination allows me to rescue content efforts or revive brand messages in need of a new direction.

PRODUCT & INTERFACE DESIGN

Successful product design is critical if your web and mobile app efforts are to resonate with their intended audiences and project the utility your development teams originally intended.

DIGITAL STRATEGY & PERFORMANCE MEASUREMENT

I help brands review their collective sets of data to determine not only what’s working and how. but also to better connect the data dots to tell a more informative marketing story.

ORGANIC & PAID SEARCH MARKETING

There’s simply no magic, overnight trick that “fixes” organic or paid search marketing efforts without the investment of significant content and marketing elbow grease (along with infusion of budget!). I work best with serious clients committed for the long and comprehensive haul that optimizing for search often requires.

Media Psychologist & Digital Strategist Mayra Ruiz-McPherson
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i’m also a media psychologist.

MEDIA PSYCHOLOGY SEEKS TO UNDERSTAND THE IMPLICATIONS OF MEDIATED COMMUNICATIONS,  AND THE INCREASING INTEGRATION OF MEDIA TECHNOLOGIES, ACROSS SOCIETY.

As a grad student pursuing my MA in Media Psychology with Fielding Graduate University, I’m constantly curious about how people think and feel about today’s media-saturated world. I dig to uncover insights and explore to learn the motivation as to why they do things in the context of media and technology.

My interest in media psychology was born from my many years working as a digital marketing professional and consultant. Digital marketing mainly focuses on what I call “the act of optimization,” in which a digital marketer constantly tweaks technology integrations, processes, and systems across marketing platforms to help improve the likelihood of relevant and more efficient user experiences.

PURPOSE OF MEDIA PSYCHOLOGY

By understanding the psychological impact of human interaction with media technologies across society and around the globe, I can help people adjust to the rapid pace of technological progress, and encourage the positive development (and use) of media and technology.

TECHNOLOGY & HUMAN BEHAVIOR

Media psychology seeks to identify and understand how conscious and unconscious drivers compel us to consume, produce and distribute information across all media technologies. Such learnings allow us to better predict human behavior and technological impact.

LEVERAGING MEDIA TECHNOLOGY

My ultimate goal as a media psychologist is to see individuals (and organizations) maximize their technology and media experiences while leveraging tools and platforms to heighten efficiencies, achieve outcomes, and improve the totality of their lives.