Mayra Ruiz-McPherson | About Me
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About Me

Freelance Creative Marketing Consultant Mayra Ruiz-McPherson
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I’m Mayra Ruiz-McPherson, MA, MFA — a freelance creative, content designer, and independent marketing consultant based in Northern Virginia.

Hamilton, Virginia to be exact; a picturesque, historic town in the western part of Loudoun County. Location aside, I’ve been working remotely with clients, virtual teams, and offshore organizations off and on since 2005.

I not only develop tailored marketing strategies for clients but also uplift their creative direction and visual storytelling across brand messaging, outbound communications, product design, and more.

Education

I hold a B.A. in Business, with a concentration in Marketing, from Strayer University. I also hold an MA in Media Psychology from Fielding Graduate University, and an MFA from The Academy of Art. My educational background aside, I’ve been a designer and graphic artist since the age of 15 when desktop publishing began its rise.

Experience

For the past 23Β  years, I’ve been spearheading a multitude of marketing campaigns from concept to implementation. Concurrently, I’m often the creative lead, defining the aesthetic vision on behalf of a brand (often from scratch) across desktop and mobile applications, social media platforms, email newsletters, and more.

Creativity

I’m a longtime Creative who’s been designing marketing content, brand identities, application interfaces, and all kinds of advertising (for both print and digital display) across decades. But design isn’t just about designing; it’s about crafting a visual language and giving rise to design systems on behalf of a brand. It’s this very philosophy my clients welcome and greatly benefit from — project after project.