Mayra Ruiz-McPherson | Expertise
2017
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Expertise

23 years shaping marketing strategy.

I transform your multichannel efforts to reach new audiences, influence minds, and inspire action by tailoring neuromarketing or neuroaesthetics approaches for your brand.

MEDIA PSYCHOLOGY

Where possible, qualitative aspects of user behavior will be researched, analyzed, and evaluated to refine potential marketing direction and identify new advertising and outreach opportunities.

DATA & METRICS INSIGHTS

All strategies and campaigns are 100% data-supported activities. Nothing goes forward without a combined, quantitative research effort across market verticals, competitorย  analysis, and assessment of your own internal performance metrics.

MEDIA IMMERSIVE APPROACHES

I’ll introduce innovation and leverage efforts across relevant media platforms and channels to optimize and extend your brand’s digital footprint.

MARTECH INTEGRATION

I’ll make assessments and/or recommendations of integrative marketing technologies and automation systems to heighten data capture and create digital optimizations where possible.

VISUAL-CENTRIC CONTENT

Visual content is at the crux of all marketing today; and audience demand for aesthetic brand content keeps growing year after year. To propel your content strategies forward, I’ll develop a fresh, creative direction and visual-first messaging to excite, engage, and incite action.

let’s get started!

Book a discovery call or consultation.