Mayra Ruiz-McPherson | Digital Strategy
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Digital Strategy

i’m a sr. digital strategist & marketing technologist.
23 years in and counting.

I deploy digital innovation across marketing platforms and multichannel campaigns for clients.

My areas of specialty include:

SOCIAL MEDIA STRATEGY

I develop paid and organic social media strategies to support a brand's campaigns across social channels.

VISUAL STORYTELLING

I create informative and entertaining visual storytelling narratives to evoke emotion and influence decisions on behalf of your brand.

CONTENT & COPYWRITING

As a longtime communicator with extensive brand management and copywriting experience, I revive brand messages in need of a fresh, new direction.

PRODUCT DESIGN

I design successful, brand-aligned interfaces for your desktop and mobile apps to highlight features and reduce friction for users.

PERFORMANCE MEASUREMENT

I help brands review their collective marketing performence data to identify noteworthy marketing stories, interesting trends, and missed optimization opportunities.

SEARCH ENGINE OPTIMIZATION

Search engine optimization (SEO) is more of a marathon than it is a sprint. I work best with clients vested in the comprehensive content and multi-layered, technical haul that organically optimizing for search requires.