Mayra Ruiz-McPherson | Instructor
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Instructor

adjunct | coaching | mentoring

Throughout my 23-year digital marketing and interactive design career, I’ve had a number of teaching and mentoring experiences, primarily for working adults, which I’ve listed below.

Teaching side note: I’m currently a grad student working to finish my concurrent masters program(s) so that I can finally teach digital marketing-related topics (or related communications and design/art courses) at an accredited university. I’m also considering the possibility of teaching at public schools at the high school level but unsure as of yet. For the time being, I’m open to teaching as an adjunct for in continuing education settings for working professionals.

2016

  • Georgetown University Center for Continuing & Professional Education (Washington, DC)
    Digital marketing guest speaker for Digital Marketing class. Led 2-hour lecture on development of social media strategies and integrated, multichannel approaches.
  • University of Maryland (College Park, Maryland)
    Presented to 100+ UMD students as panelist and TECHNICA mentor, inspiring young women interested in technology careers.

2015-2017

  • Pappas Group, a DMI Company (Arlington, Virginia)
    As a Senior Social Media Strategist subcontracted by this local digital agency, I crafted senior-level social media strategies for various luxury brands.

    • This role occasionally included mentoring in-house digital teams on social media strategy-related topics as well as client teams on organic and paid social media campaign approaches, social media performance and metrics, community management, and more.

2010-2012

  • Jefferson County Adult EducationΒ (Charles Town, West Virginia)
    Taught continuing education courses for working adults to help them develop marketable, web technology-related skills.

2007 ~ present

  • Ruiz McPherson CommunicationsΒ (Washington, DC metro area)
    As a digital marketing consultant and lead strategist, I work side-by-side with business owners ($1M-$5M annual revenue) to define, lead, and implement integrative and optimized digital marketing approaches for their businesses. This also includes training client marketing teams and other employees on digital marketing-related approaches and processes, as needed.

2006

  • Montgomery Community College (Shady Grove, Maryland)
    Instructed classes as adjunct professor of Computer Applications.

2000 – 2002

  • Corcoran School of Art & Design (Georgetown, Wash D.C.)
    As adjunct instructor, developed 15-week web design and HTML curriculums for continuing education department. Instructed classes consisting of 20-30 students per semester.