media psychologist

human-centered ????

As a media psychologist and technology ethicist, I advocate for human-centeredness across today’s digital landscapes.


My name is Mayra Ruiz-McPherson, MA, MFA and I’m a doctoral student working towards various media psychology and positive technology goals, including:

What my esteemed professors say

(Lifted from recommendation letters for entry into the Media Psychology PhD program at Fielding Graduate University)

Mayra was one of my top students at Fielding; her essays are sharp, clear, and always demonstrate that she completed her reading and research. As her Capstone advisor, which she completed in record time, Mayra delivered a very impressive paper and media presentation on the rise of visuals in social media. In my 6 years of graduate teaching, I have rarely seen a student as bright as Mayra. She is pleasant to work with, always wants to exceed expectations, has a strong passion for Media Psychology, and can communicate her ideas with superb writing and impressive visuals.

Adjunct Faculty, Media Psychology
Fielding Graduate University
| CEO, SalesBrain
| Winner of 3 Great Mind Awards from the ARF (2015, 2014, 2011)
On LinkedIn
| Author: several Neuromarketing books

Mayra’s performance has been consistently solid. She is earnest, creative, and determined. This was particularly apparent when we were discussing the different ways that narrative can be used to engage and persuade across different technology platforms. She has an excellent ability to translate narrative using the strengths of different media into a cohesive marketing campaign, target core motivations to engage an audience, and build a strategy for long-term success.

Faculty | Media Psychology
Fielding Graduate University
| Lead Faculty
Brand Psychology & Audience Engagement
Positive Media Psychology
On LinkedIn
| PsychologyToday blog: Positively Media
| Author: Exploring Positive Psychology

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