media psychologist
Facilitating
human-centered 🙏
experiences
As an emerging media psychologist, I advocate for positive human-centeredness in today’s technology-laden and media-saturated landscape.
— Mayra Ruiz-McPherson, MA, MFA
My goals as a media psychologist & positive technologist
Robust assessment of human behavior and positive technological impact
Achieving this goal is instrumental in helping organizations understand how conscious and unconscious drivers compel us to consume, produce, and distribute information across mediated technologies.
Identification of psychological impacts of human interaction with media technologies
I help brands and users adjust to the rapid pace of technological progress, as well as encourage the positive development (and use) of media and technology.
Achievement of meaningful outcomes, mindfulness, and positive media experiences
I help organizations and individuals maximize their technology and media experiences to heighten efficiencies, achieve outcomes, and improve the quality of their lives.
What my esteemed professors say
(Lifted from recommendation letters for entry into the Media Psychology PhD program at Fielding Graduate University)
Mayra was one of my top students at Fielding; her essays are sharp, clear, and always demonstrate that she completed her reading and research. As her Capstone advisor, which she completed in record time, Mayra delivered a very impressive paper and media presentation on the rise of visuals in social media. In my 6 years of graduate teaching, I have rarely seen a student as bright as Mayra. She is pleasant to work with, always wants to exceed expectations, has a strong passion for Media Psychology, and can communicate her ideas with superb writing and impressive visuals.
DR. CHRISTOPHE MORIN
Adjunct Faculty, Media Psychology
Fielding Graduate University
| CEO, SalesBrain
| Winner of 3 Great Mind Awards from the ARF (2015, 2014, 2011)
| On LinkedIn
| Author: several Neuromarketing books
Mayra’s performance has been consistently solid. She is earnest, creative, and determined. This was particularly apparent when we were discussing the different ways that narrative can be used to engage and persuade across different technology platforms. She has an excellent ability to translate narrative using the strengths of different media into a cohesive marketing campaign, target core motivations to engage an audience, and build a strategy for long-term success.
DR. PAMELA B. RUTLEDGE
Faculty | Media Psychology
Fielding Graduate University
| Lead Faculty
Brand Psychology & Audience Engagement
Positive Media Psychology
| On LinkedIn
| PsychologyToday blog: Positively Media
| Author: Exploring Positive Psychology
Media Psychology 101 you should know
What is media psychology?
- What is media psychology?
Here are the very basics. - The history of media psychology:
How it all began (coming soon)
Why does media psychology matter today?
- In politics (coming soon)
- For business (coming soon)
- Across society (coming soon)
Marketing vs. media psychology: What’s the difference?
The differences between marketing and media psychology are numerous and vital.
See how See how