Leveraging social media for public relations storytelling.
Social Media Strategy
PR News Media Training Handbook
I wrote this 1,000-word article, entitled “Catapulting Your Press Releases to the Next Social Level,” for PR News’s 2016 Media Training Guidebook.
Boosting the social potential of today‘s press releases goes well beyond adding social media links to the release, incorporating shareable widgets throughout press release content or tweeting links to press release pages on your website. Extending the core narrative embodied in the release across social channels beyond their newsworthy date is what social PR is all about.