Creative Direction

Brand repositioning for multi-location furniture retailer.

Creative direction for multi-location retail

Repositioning the Hamiltons Sofa & Leather Gallery (Hamiltons) brand over the past five years has been a slow but purposeful endeavor. Each year, I make a bit more headway and am proud of the incremental transformation the store’s ownership has allowed me to implement since we began collaborating back in 2014.

has also included
social media content design.


This is what the store’s print ads looked like before my advertising design revamp efforts.

While the store’s previous ads were well intended, they were unexciting and did not visually uplift the brand. Since providing the store with various creative ad options, the ownership team has expressed positive comments and glowing reviews from customers and multiple ad vendors alike.