Holly the Swimming Cat

Social media swimming kitty goes viral

Holly the Swimming Cat
Overview

The client needed assistance understanding the kinds of narratives that would work well as content for its website, blog, and social media channels.

In working to develop several visual storytelling angles that would resonate with my client’s audiences, I developed the ‘Holly the Swimming Cat’ angle.

Here’s the WJLA Channel 7 segment that aired on Thursday, January 31st 2013:

Loudoun County cat swims laps to lose weight: visual storytelling originated by Mayra Ruiz-McPherson

Global Kitty Takeover

After live tweeting about WJLA’s segment in real time, various news organizations and journalists worldwide picked up my tweet.

Before long, the client and I were INUNDATED (for at least three days) with endless phone and email requests for interviews.

US and abroad

Anderson Cooper (on CNN), Huffington Post, People Magazine, and various other USA-based media picked up the story. And internationally, numerous requests for interviews came in as far as Japan, Finland, and more.

See Holly swim

This is the video I originally live tweeted that garned all the attention (it’s from 2013 so the quality is not that good compared to today’s video standards).

Would you like to hire me to develop visual storytelling angles for your brand?

Contact me here to get something started. Contact me here to get something started.

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