Multi-location pet resort
The client needed assistance understanding the kinds of narratives that would work well as content for its website, blog, and social media channels.
After live tweeting about WJLA’s segment in real time, various news organizations and journalists worldwide picked up my tweet.
Anderson Cooper (on CNN), Huffington Post, People Magazine, and various other USA-based media picked up the story. And internationally, numerous requests for interviews came in as far as Japan, Finland, and more.
This is the video I originally live tweeted that garned all the attention (it’s from 2013 so the quality is not that good compared to today’s video standards).