Social media strategy for real estate.

Content design with a hyperlocal twist.

Social media content design for hyperlocal real estate
Social media content design for hyperlocal real estate
Overview

One of my clients retains me to regularly compose and design social media-specific content for their hyperlocal real estate practice.

This includes developing scheduled content messages as well as designing corresponding social media graphics.

Content strategy

The screenshot below showcases not just an example of visual storytelling for social media but also the overarching content strategy I developed for this client, which emphasizes:

  • community-centric content (rows A, B)
  • hyperlocal real estate market trends (rows C & E)
  • inspirational messaging (row D)

These content approaches are paired with occasional, brand-marketing plugs (row F).

Social media content development and design for a hyperlocal brand

Content design for social media

Recent examples of my social media content design, on behalf of this hyperlocal real estate brand, are shared below:

Coronavirus response messaging tailored for localized business by Mayra Ruiz-McPherson
Inspirational content development for real estate practice by Mayra Ruiz-McPherson
Social media content design for hyperlocal real estate

Additional content designed tailored for Instagram is shared below.

Social media content design for hyperlocal real estate
Social media content design for hyperlocal real estate
Social media content design for hyperlocal real estate
Social media content design for hyperlocal real estate