PR News Media Training Handbook

Leveraging social media for public relations storytelling.

PR News Media Training Handbook 2016
Overview

I wrote this 1,000-word article, entitled “Catapulting Your Press Releases to the Next Social Level,” for PR News’s 2016 Media Training Guidebook.

Article abstract

Boosting the social potential of today‘s press releases goes well beyond adding social media links to the release, incorporating shareable widgets throughout press release content or tweeting links to press release pages on your website. Extending the core narrative embodied in the release across social channels beyond their newsworthy date is what social PR is all about.

Article graphics

I created each of the graphics associated with my article as well.

PR News Media Training Handbook 2016

PR News Media Training Handbook 2016