The Secret Garden Children’s Theater

Vectorization of brand artwork.

Vectorization of brand art

This logo artwork was originally provided as a detailed, ornate pencil sketch on a sheet of paper. The client requested I create a digital vector version of the artwork for high resolution usages, such for print and signage. Low resolution versions were also requested for website and digital marketing purposes.

First, I took the original sketch and scanned it to create a digital image version to work from.

Original scanned artwork

Next, I significantly simplified the artwork, paring it down from its ornate original to its lettered titling. I also created variations with and without the bird icon.

Thereafter, I provided the client with a detailed brand style guides to document my recommendations for colorization options moving forward.

Brand style guide for community theater brand.Colorization options for community theater brand