April 13-17, 2015
(5 days for #WOYC week)
PreschoolFirst, a Source for Learning product brand
In 2015, NAEYC’s #WOYC observance was a multi-hashtag event, consisting of the following themes:
The organization I worked with at the time, The Source for Learning (SFL), had a product division — PreschoolFirst — focused on early childhood education (ECE).
The PreschoolFirst product team expressed desire to have their product brand enage in this #WOYC event on Twitter but had no concept of how to showcase their brand in a visual or interesting way.
See the various messages and social media designs (showcasing my own daughter, son, and husband whom I roped in to serve as models) I developed for PreschoolFirst’s #WOYC campaign below.
As a result, pretty much ANY enagement derived from this campaign was to be deemed a success.
For a long time before this campaign launched, the @PreschoolFirst Twitter account had held steady at a very low Klout score hovering just above 20 (see below).
If you look closely at the Klout score 90-day graph above, which includes the #WOYC campaign time frame of April 13-17, 2015, we can see a spike indicating much higher engagement for that given week.
The graph above clearly shows the @PreschoolFirst Twitter channel’s Klout score increased by at least 20 points as a direct result from this #WOYC outreach campaign.
Impressions on Twitter also increased during the #WOYC week-long campaign (see below):
The graph above showcases the two #WOYC hashtag themes on @PreschoolFirst that gained most traction were:
In the below-shared table, you can see:
Overall, this #WOYC-themed effort was PreschoolFirst’s first ever social media outreach campaign.
The campaign’s deployment allowed the PreschoolFirst product team and its parent company, SFL, to: