Subject Matter Expertise

Social media considerations for death care profession.

Be Smart About Social Media: an American Funeral Director article
Overview

I was interviewed as a social media subject matter expert for this March 2014 article on American Funeral Director. The 2-page piece focused on the importance of social media policy implementation specific to funeral homes.

Article’s intro

The Pew Research Center’s Internet and American Life Project, which has been studying online adults’ social networking site use since 2005, found that last year, 73 percent of adults that are online are using social networking sites. Like it or not, your customers –and your employees – are using social media, probably on a daily basis. It’s crucial, then, that you consider implementing a social media policy for your funeral home.