K12 Twitter chat promotional support.

Social media graphics, social content, and content scheduling for a bi-monthly Twitter chat (#OK2Ask) targeting K12 educators  

Channel art

Channel cover art design for Twitter (1500 x 500 pixels) prominently promotes upcoming Twitter chat topics and dates.

Social media cover art for Twitter by Mayra Ruiz-McPherson

I’d design and maintain these channel art graphics (for both Twitter and Facebook) updated on a bimonthly basis on behalf of the client.

Social Graphic Templates

I developed an alternating set of Twitter chat promotional graphics the client could inherit and maintain internally.

Template A

Social Media Design for K12 by Mayra Ruiz-McPherson
Social Media Design for K12 by Mayra Ruiz-McPherson
Social Media Design for K12 by Mayra Ruiz-McPherson
templateB_2

Template B

Social Media Design for K12 by Mayra Ruiz-McPherson
Social Media Design for K12 by Mayra Ruiz-McPherson
twitter_chat_12-06-18-B
Social Media Design for K12 by Mayra Ruiz-McPherson
Promotional Tweets

As part of the Twitter chat support, I also developed promotional tweets to help plug each upcoming chat.

Social media content calendar in support of a nonprofit Twitter chat

Some highlights

  • Template Design
    The client initially had me design this limited Twitter chat support system for them to maintain in-house. When their designated staff member who inherited this design and content system left the company, the client retained my services to hands-on oversee this Twitter chat support on a bi-monthly basis.
  • Editorial process
    This effort required I develop at least 5-7 pre-chat tweets leading up to each Twitter chat date. Once the client approved, I’d then automate the publishing of the tweets using Zoho Social‘s content scheduler.
  • Multi-account promotion
    Client required I promote upcoming chat events on two of their social media accounts, hence why some of the graphics repeat in the calendar shared above.
  • Content volume
    The client was a nonprofit with limited resources, and as such they were limited in how much time, effort, and resources was applied to each chat promotion.
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