The Secret Garden Children’s Theater

Vectorization of brand artwork.

The Secret Garden Logo Lettering Version with Bird Icon of brand art
Overview

This logo artwork was originally provided as a detailed, ornate pencil sketch on a sheet of paper. The client requested I create a digital vector version of the artwork for high resolution usages, such for print and signage. Low resolution versions were also requested for website and digital marketing purposes.

First, I took the original sketch and scanned it to create a digital image version to work from.

Original scanned artwork

Digital clean up

After scanning, I significantly simplified and cleaned up the artwork.

Cleaned up vectorization of logo version after digital scanning and before adding color

Flexible variations

I also created pared-down, lettering-only versions (scroll down to see) because I felt the original, hand-sketched drawing, while well intended, provided an extremely inconvenient height for most logo usage needs (e.g. profile pictures etc. where the image is sized down significantly and, as a result, would make the lettering difficult to read).

Lettering-only variation without the bird icon

The Secret Garden Logo Lettering Version without Bird Icon

 

Lettering-only variation with the bird icon

The Secret Garden Logo Lettering Version with Bird Icon of brand art

Style guides

Thereafter, I provided the client with a detailed brand style guides to document my recommendations for colorization options moving forward.

Brand style guide for community theater brand.Colorization options for community theater brand

Would you like to hire me to vectorize your logo or branding drawings?

Contact me here to get something started. Contact me here to get something started.