published writings

I’m a copywriter,
content producer,
UX writer, and overall wordsmith.

stuff I’ve written
INDUSTRY PUBLICATIONS

PR News for Smart CommunicatorsIn late 2015, PR News was seeking abstracts for articles to include in their 2016 Media Training GuidebookMy abstract (1,000 word count minimum) was selected and my article was subsequently published in their Guidebook; copies of which currently sell for $399 in digital and $449 in print.

“Mayra, your topic sounds interesting, and we’d love to have it provided it meets our editorial standards and is consultative with tactical information, strategies and lessons learned.”

Ian James Wright
Managing Editor
PR News

PR News' Media Training Guidebook 2016

DIGITAL MARKETING COLUMN

Loudoun Times Mirror

While the Loudoun Business Journal is no longer in circulation, I was invited to submit two digital marketing-centric columns (750-800 word count per column) for their Fall 2012 and Spring 2013 editions.

eTrend Watch digital marketing column written by brand psychologist and marketing technologist Mayra Ruiz-McPherson

eTrend Watch digital marketing column written by brand psychologist and marketing technologist Mayra Ruiz-McPherson

TECHNOLOGY COLUMN

Pet Tech column for Virginia Maryland Dog Magazine authored by Mayra Ruiz-McPherson

I pitched the initial vision for the “Pet Tech” column (1,000-word count, per column) to the The Virginia-Maryland Dog Magazine back in 2013 and the magazine agreed. View the sample shared.

Branding

In addition to authoring the Pet Tech column, I also branded the column by naming it “Pet Tech” and subsequently designing the column’s logo artwork (see left).

Pet Tech column created and authored by Mayra Ruiz-McPherson for Virginia Maryland Dog Magazine

PROFILES & INTERVIEWS

Posh Seven Magazine

I’ve written various executive, business, and people profiles for Posh Seven Magazine. Their editor would assign each interview, define the word count, and provide interviewee and deadline details. Most of these profiles were done by phone or via virtual meetings.

EXECUTIVE PROFILES

Loudoun Times Mirror

In addition to my digital marketing columns (see above), I also authored 1,000-word executive profiles for this paper’s business journal.

Executive profiles (see sample profile on right) were featured pieces spotlighting local and noteworthy professionals in senior positions working in Loudoun County. Each profile was assigned to me directly by the editor.

Executive profile authored by Mayra Ruiz-McPherson for the Loudoun Business Journal

Want to hire me to write for your magazine, newsletters, blog, apps, social media, or other publications?

Let’s get started. Let’s get started.

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