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Content Strategy & Design   |    Why work with me   |    Examples    |    Case Studies   |   Whatever else

Content Strategy Consulting by Mayra Ruiz-McPherson

Premier content solutions for brands that qualitatively, not just quantitatively, care about their audiences

Digital Narrative Strategy

What exactly is a digital narrative strategy?
A digital narrative strategy is one that repurposes, parses, and pairs your online content, across your owned and paid media, with not only the usual optimizations (e.g. keyword research and other SEO practices) but also with principles of narrative psychology to better engage users as they interact with your brand.

Here’s how deploying a digital narrative strategy can help:
_ Revitalizes existing copy
_ Heightens influential nature of your digital messaging
_ Increases audience engagement
_ Takes your messaging to the next level, beyond SEO/SEM fundamentals

Content Rearchitecting

What does rearchitecting mean?
This speaks to the reworking of blocks or sections of your long- and short-form content areas across desktop and mobile apps to create more resonant, nimble, and actionable encounters for users.

Powerful outcomes for content and users include:
_ Better streamlined content aids users’ retention of important information
_ Heightened content navigability allows users to browse through sections and sub-sections of copy in less time and with more ease
_ Content rearchitecting exposes important yet latent content opportunities ready for your brand taking!

UX Writing

Isn’t this the same as web copywriting?
It’s definitely related but UX writing is far more specialized. Both a science and an art, UX writing compactly uses words to orientate, entertain, and retain users at key interaction points across desktop and mobile apps.

Incorporating UX writing can benefit your web and mobile apps in several ways:
_ Users feel more guided by clear, action-driven, contextual information
_ Friction across key user interaction points is reduced
_ Encourages user action(s), especially when clever wit and entertaining brand voice are infused
_ Clarifies results and next steps for users through helpful feedback

Interaction/Content Design

Front end developers and interface designers are a dime a dozen.
My value in terms of interaction design is far more focused on mocking up a revitalized vision(s) for critical user touch points, ones where friction is hindering a user from taking an important action or next step. Brands needing content design expertise can also benefit from my deep content design experience, spanning now nearly 30 years.

The Internet is an incessantly aesthetic medium so deploying more, not less, design-based content solutions can help expand your brand’s impact:
_ Facilitate users’ content encounters for increased action and engagement
_ Increased user engagement moves the metrics and measurement needle. This, in turn, allows for new insights and further exploration into user behavior and trends.

What they’re saying

Ashley F. (Retail)

Our multi-location retail stores worked with Mayra on all kinds of content design, digital strategies, and marketing campaigns for nearly seven years. After collaborating so closely with Mayra, I can’t help but to highly recommend her as an innovative content strategist that will successfully transform and reshape your content and digital operations in ways you’d never consider.

Cris P. (CIO)

I’ve worked with Mayra several times across the course of 10 years; we contracted her content and web design expertise for clients as well as for in-house projects. When I needed content and design help for my own personal projects, Mayra was my immediate choice because her content style and strategic approach is like no other.

Content Strategy & Design   |    Why work with me   |    Examples    |    Case Studies   |   Whatever else

Got questions?
Please email me at mayra at ruizmcpherson dot com.