Mayra Ruiz-McPherson | THOUGHTS ABOUT SELF-PUBLISHING NEW JUST M EZINE (UNDERWAY)
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Just My Thoughts

Just M Magazine for Creatives & Design Enthusiasts by Mayra Ruiz-McPherson

THOUGHTS ABOUT SELF-PUBLISHING NEW JUST M EZINE (UNDERWAY)

a labor of (major) design love.

That’s what self-publishing a (primarily) digital ezine, a personal project I’ve recently embarked on, feels like to me.

Some days, assembling all the pieces into one finished, completely designed ezine/ebook product feels as overwhelming as it does exciting.

But despite the challenges content, artwork, and full-fledged production may bring, the project overall has been a super fun and highly creative adventure thus far.

It’s definitely entailed.

If you open any news stand magazine and turn to the page where the magazine staff is listed, most of the time you see a substantial team or crew of folks listed, usually under various departments like “Editorial,” “Advertising” and such.

When you’re self-publishing, however, the breadth and benefit of having such teams in place is not as robust.

It seems from much of the self-publishing books and blogs I’ve been reading that the main challenge with self-publishing is not generally the writing part but instead it’s (a) the production and/or (b) the marketing aspects related to indie endeavors.

Now that I’m thickly in this self-publishing project, I fully understand this first-hand.

DAUNTING YET (TOTALLY) DOABLE

As a marketer and designer myself, I feel extremely fortunate to have the background I have as it’s highly relevant along this self-publishing journey.

Still, DESPITE having the experience I have, the project does feel daunting at times.

What I’ve learned over the process thus far, however, is NEVER to allow the vastness of the self-publishing process to feel impossible, unattainable, or overshadow THE CREATIVE THRILL that propelled the project to begin with.

And that’s exactly where I’m at.

While, yes, I do have moments of production panic and content development overload, mostly I’m enjoying every minute of this ezine production experience.

I can’t wait to share.

My Just M Magazine is tentatively scheduled for 2019’ish but that’s a really loose launch “date,” I know.

Unfortunately, I not able to be more definitive because the process is time consuming and I’m juggling multiple projects at the same time.

However, the first edition is truly underway and absolutely happening!

I’ll share more details as they develop,

x

Mayra Ruiz-McPherson

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Mayra Ruiz-McPherson
mayra@ruizmcpherson.com