The Rise of the Infographic

Information Design, Data Visualization, Storytelling

by Mayra Ruiz-McPherson, MA, MFA (June 2020)


While I originally presented this topic at Podcamp Philly’s 2010 conference in Philadelphia, Pennsylvania, I’ve since dramatically revamped this entire slide deck to bring the content far more up to par with 2020 (as well as to add a touch of valuable neuroscience correlations to my original research).

The more than 30 slides include numerous infographic samples and insights from a multitude of authoritative sources as well as offer my own commentary throughout.

Experience the iterative rise of one of today’s most coveted, visual communications tools: the infographic. See how this compact form of visual storytelling tells a complex story in a single picture.

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Mayra Ruiz-McPherson

Mayra Ruiz-McPherson, MA, MFA

Creative Strategist,
Behavioral Scientist,
Narrative Designer,
and Positive Technologist
for Human-Centered Brands.

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